Where Greenhouse Industry Leaders Connect

Invitations to growers are based on an operation’s size, influence, and level of innovation within the greenhouse industry. We aim to include operations that are actively shaping the sector and helping to move the industry forward.

Business partner companies are selected based on relevance, innovation, and their ability to address the needs of participating grower operations.

To accomplish this, we complete an in-depth profiling process with each grower. After completing a detailed survey, growers are interviewed by our editorial team to discuss their specific operational challenges, growth drivers, and interest or investment across more than two dozen solution categories. This data allows us to identify which solutions are most in demand and focus partner invitations on companies best positioned to deliver meaningful value and productive conversations.

We use a pre-facilitated matching process that considers each participant’s priorities, interests, and strategic goals.

Growers work with our team to develop comprehensive business profiles outlining their needs, challenges, and objectives. Business partner companies likewise develop profiles highlighting their full range of offerings. During the matching phase, growers review partner profiles and rate their interest in meeting, while partners review grower profiles and assess relevance. Meetings are scheduled only where there is mutual interest, ensuring every meeting is intentional, relevant, and positioned for meaningful collaboration.

The number of onsite meetings is determined entirely by the matching process. Most participants engage in at least six meetings, with the opportunity to have up to twelve, depending on mutual interest identified during the matching process.

No. Meetings are only scheduled where there is mutual interest. While participants may engage with others during networking events, all private meetings are curated to ensure relevance for both parties.

Participants include senior leadership from top greenhouse operations and innovative solution providers across North America. While the mix varies each year, the group is intentionally curated to support strategic discussions, meaningful partnerships, and exposure to emerging trends.

Participants arrive on Monday morning. The afternoon begins with a grower-only roundtable discussion, providing a private forum for growers to share insights on common challenges, market dynamics, and industry trends. During this time, business partners participate in a networking happy hour with fellow solution providers. A welcome reception then brings all attendees together for informal introductions ahead of the event.

On Tuesday and Wednesday, participants gather for breakfast before attending pre-scheduled meetings. Dedicated hosts escort growers to meetings held in partner meeting suites. Lunches are shared, followed by additional afternoon meetings, and each day concludes with networking receptions and dinner. Participants depart Thursday morning.

Matched participants are introduced via email approximately three weeks prior to the event. This time is used to refine interest, align priorities, and set discussion agendas. Partners use this information to prepare highly personalized, operation-specific presentations.

Each onsite meeting lasts 50 minutes, and all of the pre-event preparation allows participants to dive directly into meaningful discussions. Following each meeting, hosts conduct a brief recap survey capturing key insights, including relevance, potential timelines, technologies discussed, and likelihood of moving forward. This information is compiled and shared post-event.

After the event, participants receive a detailed PDF report containing recap survey data from each of their meetings. For the following year, a member of the GreenhouseCONNECT team checks in quarterly to help ensure follow-up conversations, trials, site visits, and next steps continue to progress as discussed.

GreenhouseCONNECT is intentionally designed around depth, not scale. Unlike traditional trade shows or conferences that prioritize broad exposure and large audiences, CONNECT focuses on curated, peer-level engagement.

Rather than navigating exhibit halls or attending back-to-back presentations, participants engage in pre-matched, private meetings with senior leaders who have already expressed mutual interest. The result is fewer, more relevant conversations—supported by structured preparation, facilitated introductions, and post-event follow-up—designed to drive meaningful progress long after the event concludes.